How Do You Get a Trademark?

While some individuals choose to hire attorneys to walk them through the process of applying for a trademark, others choose to use a trademark research firm, which can cost thousands of dollars less. It is important to remember when hiring someone to do your research that they not only search through Federal and State trademark records for name similarities, but also Common-Law listings.

Many people are under the impression that they can perform their own comprehensive search utilizing the help of search engines, in addition to the United States Patent and Trademark Office (herein referred to as the USPTO). While it is a good idea to become familiar with the USPTO website, individuals sometimes believe that the data they collect from this website is truly representative of the trademarked names which are currently being used. The USPTO?s website is never a thorough way to search the name you?re hoping to trademark! The website is not updated regularly, and in addition to this, you can ONLY search Federal trademark records on the USPTO, NOT State trademark records OR Common-Law records!

It is imperative to search Federal and State trademark records AND Common-Law records because it is the only way to ensure that your search was done in a comprehensive manner. Federal and State trademarks records are looking at businesses that have either a federally registered trademark, or those who have registered a state trademark. When these records are searched, any federal or state trademarks that are either pending or registered will be visible to the researcher. Common-Law records examine those businesses who are in business but not have necessarily filed for a Federal or a State trademark. When Common-Law records are searched, thousands upon thousands of newspaper articles, city business listings, periodicals, incorporation listings, DBAs, LLCs, etc. are examined for any name similarities. Although such businesses do not have a trademark, they might have "first-use rights" to the name. This could mean that they still have ownership over the name within their trade area AND the capacity to take legal recourse if they determine that your name and business is the same, or similar.

If the research proves clear, the next step is to prepare and file the application. This can be done by anyone; however, the USPTO is very particular about how the application is prepared, so it's best to leave it to professionals.

Three Steps -- Federal & State trademark search, US National Common-Law search and Application Preparation & Filing ? and the Trademark could be YOURS!

Marit Lee is a Researcher for TradeMark Express. Since 1992, TradeMark Express has met the needs of their clients with comprehensive research, application preparation, attorney referrals and trademark consultation. For further details, please visit us on the web at TradeMark Express or call Marit directly at 800.550.1520.

Patent Me This, Batman

Copyright 2006 Find Your Prosperity.com

I believe there is creativity in every person and so, apparently, does Simon Cowell (or maybe he knows it makes great TV!). The crazies on American Inventor aside, I believe that people's creativity may may be suppressed, out of fear or embarrassment, or just undiscovered. But maybe you already knew that. Maybe you have a little workshop in your garage or in a corner of your apartment. Maybe you spend your free time tinkering around, trying to make a better mousetrap. Maybe you count yourself among the inventors, a rare breed of maverick that feels compelled to solve the most mundane of problems. And I, for one, thank you for being that kind of freak.

If you're going to be an inventor, though, it's crucial to protect your Intellectual Property from people who might try to steal your idea and your resulting profits. There are three types of patents currently granted by the U.S. Patent and Trademark Office. They are:

*Design Patents

*Utility Patents

*Plant Patents

Design and Utility Patents are the two most commonly applied for. As of the time of this writing, Design Patents are issued for a period of 14 years, and protect the design of a device, machine or process. For instance, you cannot patent a woman's purse. But if you've made substantial enough changes to it in terms of its structure and overall look, you may be granted a Design Patent.

A Utility Patent is granted for a period of 20 years, and governs the way a device, machine or process might be used. If significant improvements are made to the way a process, such as yoga or physical exercise, is used, it may be granted a Utility Patent.

Plant Patents protect new varieties of plants, which may be patently (sorry) obvious.

Some people choose to go through a patent attorney, and that can be very helpful for newbies. But if money is an issue, Design Patents are very easy to apply for, and the services of an attorney are not required. The typical cost of obtaining a design patent is approximately $400, which does not include an international patent search or technical drawings. An international patent search is necessary to make sure someone else has not yet patented your idea or design. Patent searches can be done in patent libraries, or through a patent searcher, who is likely to charge around $200-300 per search. Technical drawings are usually necessary, unless your product has been prototyped (at least one of them has to exist, in other words).

Applying for a patent provides "patent pending" or "patent applied for" status, usually in about six weeks. Much, if not all, of the process can be done online (www.uspto.gov), or easily with PatentWizard 2.0. Doing things this way allows you to seek out venture capital, if you want to start your own business and take care of manufacturing, or approach a licensing agent, if you'd prefer to farm out the manufacturing in exchange for a cut of units produced and sold.

Licensing is another issue, but suffice it to say that you will need a logbook to track the process of inventing your product. In the event of a challenge by the Patent Office, you need to have a record of drawings, sketches, ideas and random jottings that are dated along the way. Inventor's Place has a wonderful logbook that not only gives you the space you need to keep track of your invention's progress, but also gives encouragement and valuable tips that will save you money before you fork any more over to the government.

If you like your information straight and simple, Richard Levy's book will walk you through the entire patenting process, without the BS. As the inventor of the Furby, among 125 other products, he's got the goods to help you get started on the path to invention success!

I'm sure I'll thank you for it later.

For more stories like this, go to http://www.FindYourProsperity.com

Alyson Mead is founder of http://www.FindYourProsperity.com. In her 18-year career as an award-winning writer, she has published hundreds of articles in over 25 outlets, including Salon, AOL, MSN-NBC, BUST, New York Daily News, Bitch, The Sun, In These Times and more. She has received the Columbine Award for Screenwriting, the Roy W. Dean Filmmaking Grant, and a Writer's Digest Award.

Effective Trademarks - How to Select a Good Name

Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as following these guidelines.

First of all, avoid Trademarks that cannot be Registered. There is no point investing in a trademark that you can?t register. Registering the mark protects it from competitors, ensures your ownership rights in the mark and makes it easier to enforce your rights against copy cats. As you will read below, certain types of words are inherently poor choices as trademarks because they cannot be registered.

Avoid Purely Descriptive Words. Words which describe the nature or quality of the goods or services sold with the mark are not permitted to be registered. Hence, the mark ?Cold Beer? for use with malt beverages cannot be registered because it describes the actual product being sold. If registered, it would prevent anyone from using the terms Cold and Beer to describe a malt beverage.

Avoid Surnames. Surnames cannot be registered as trademarks. Hence the mark ?Wilson Power Boats? is a poor choice for a trademark because the word Wilson is a surname (and the rest of the mark is descriptive).

Avoid Confusing Trademarks. A trademark which is confusingly similar to a registered trademark cannot be registered. Hence, the mark ?Sun-Screen? cannot be registered if the trademark ?Sun Screen? has already been registered for a similar type of product. A search of the US Trademarks Database and/or the Canadian Trademarks Database is a good idea.

Avoid Generic Words in a Trademark. The goal is to select a trademark which is as unique and distinctive as possible; therefore, avoid generic words. Examples of generic words include ?green, superior, American, Canadian, deluxe, gold, economy, premium? and a plethora of others. If you incorporate generic words into your trademark, then you blend into the crowd, not stand out in front of it. Geographic words fall into this category.

Avoid TLA?s (Three Letter Acronyms) and Numbers. IBM, CNN and ATT are distinctive trademarks because their respective owners invested tens of millions of dollars into making the marks famous. Even a poor trademark can be made famous if you through enough money at it. But acronyms are intrinsically difficult to remember, while words, especially colorful words, are easily remembered. Hence ?ELS System Solutions? is not as memorable as ?Volcanic Silicon.? Likewise, avoid using numbers in a trademark as they tend to be less memorable. Furthermore, there are a limited number of unused acronyms available, so there is an excellent chance that your TLA will be confused with another.

Do use invented words. Invented words are words which do not exist in any language, apart from your trademark. Examples include SPANDEX, EXXON, KODAK, VIAGRA, and several other famous trademarks. Invented words are a good choice because they tend to be quite distinctive. You can create an invented word by simply combining parts of other words. For example, MICROSOFT is a combination of ?Micro computer? and ?software.?

Try animal or plant names. Animal and plant names tend to be quite memorable and, if used correctly, can convey a good image while still being distinctive. APPLE COMPUTERS, TIGER DIRECT, and Ford MUSTANG, are good examples.

Finally, make sure that the first word in your trademark is as distinctive as possible. It is often necessary to add descriptive words to the trademark in order to convey what is being sold or marketed in association with the mark. If generic words must be included, then it is vital that the first word of the mark be as distinctive as possible.

Elias Borges is a patent and trademark lawyer and a registered patent and trademark agent with the law firm of Borges & Rolle LLP in Toronto, Canada. http://www.borgesrolle.com/

Trademark Your Business - Lessons Learned

Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Like many solo-entrepreneurs on a tight budget, the thought of trademarking my business name was not high on my priority list. Had I placed more importance on it, I might have saved myself some anxious moments, not to mention a few hundred dollars in attorney fees!

As a member of a couple different virtual assistant membership organizations, I often look with interest at other VA's business names and website URL's. One day I noticed a new member announcement for one of the groups and saw a listing for VA Office Solutions. Now this one hit a little too close to home for me - after all, my business name is VA Office Solution. I also noticed that she had a domain name to match.

Have you figured out my first mistake yet? I could have kicked myself for not purchasing the domain name, http://www.vaofficesolutions.com, which is so close to my own domain name of www.vaofficesolution.com. After all, even some of my own clients inadvertently add an "s" to the end of my business name in correspondence. I certainly didn't want people to look for my business on the Internet, and mistakenly find this other website! This could potentially be very confusing for both of us, especially considering we both operate similar businesses and conduct our business virtually, working with people all over the country.

Well the first thing I did was a little research on this domain name. I was able to find the owner and saw that the name had only recently been purchased, and had only been purchased for a one year period. This indicated to me that this was a new business, and she had only just started using this name.

Then next step was to get some legal advice. I had met an attorney who specializes in trademark law at a networking event so I gave her a call and asked to meet with her. I learned that I definitely had a good case, as I'd been using the trademark since 2001. Even though I had not formally registered the trademark with the USPTO (U.S. Patent and Trademark Office), I still had first use of the trademark, which gives me certain rights.

After meeting with the attorney, I decided that my first step should be filing my trademark with the USPTO (http://www.uspto.gov). Now this is something that I could do myself, without paying an attorney, but taking into consideration my own time constraints and her expertise, I decided to let her handle it for me. Also, since there would need to be a letter drafted to the trademark infringer after my trademark had been filed, I just felt more comfortable letting my attorney draft a letter that would be effective enough to get the infringer to stop using the trademark and take the website down.

So how did it all end? Well I got my trademark registered and we sent the letter to the trademark infringer. She agreed to stop using the trademark and took the website down. All in all, the entire process took about three months. I feel very lucky though, as I was able to find this infringer very soon after she opened her doors for business. By getting it done quickly, it should not have been devastating to her business and did not have an apparent affect on my business.

So what should you consider when deciding if you should trademark your business name? First you should conduct some research to make sure you're not infringing on someone else's trademark. You may be forced to stop using it if that's the case. If you decide to trademark your business name, then you must be prepared to enforce your mark. If you allow others to use the mark, then you can face abandonment and risk losing your own trademark. You should also consider the domain name issue. Do not make the mistake I did and let someone else snatch up a domain name that matches your trademark.

Be sure to visit the U.S. Patent and Trademark office at http://www.uspto.gov, and then visit my attorney Heidi Pliam's trademark website, Trademark Edge, at http://www.trademarkedge.com. And if you're looking for a good trademark attorney, be sure to give Heidi a call! Her contact information is on the website.

Jean Hanson is a Certified Professional Virtual Assistant. Discover how partnering with a virtual assistant will give you more time to do the things you love to do! Visit her at http://www.vaofficesolution.com. Jean is also the author of the eBook, Virtualize Your Business - http://www.virtualizeyourbiz.com