Patent and Trademark



             


Thursday, April 10, 2008

Intellectual Property - The 3 Branches: Copyrights, Patents & Trademarks

When you hear the phrase intellectual property, what do you think of? How can something that exists in your mind be considered property? Are your ideas your property similar to that of your house or car?

Simply put, no, your ideas are not something you can solely own. After all, if ideas were never shared in the marketplace, where would we be? Imagine if Bill Gates had never shared his ideas about the new BASIC programming language that he and Paul Allen developed...would Microsoft exist? How would that have impacted our world today? Let's take it back even further: what would life be like if Louis Pasteur had never shared his ideas about heat treatment, what we now call pasteurization? The sharing of ideas has brought us to where we are, good and bad.

So, what is intellectual property?

Intellectual property is those ideas fixed in a form. That is, it is NOT the idea itself but rather how it's presented. It's also the laws set up to register, manage and govern those presentation of ideas. That can be a bit hard to wrap your mind around so let's look at some examples from the three branches of intellectual property: copyrights, patents and trademarks.

Copyrights:

Copyrights can be obtained for things of an artistic nature. This includes, of course, poetry, films, sculptures, music, fiction, etc. But can also include things that may not necessarily seem "artistic" in the general sense of the word. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few.

Patents:

Patents are protection for inventions as well as significant improvements to already existing inventions. Inventions are mostly thought of as things like Edison's electric lamp or phonograph. There are three distinct sections within the patent realm - utility, design and plant. Utility patents protect the invention in its utilitarian sense (i.e. how it functions and how it's used) whereas design patents protect the invention in its ornamental appearance. Let's go back to Edison for an example: he obtained a utility patent for his electric lamp as well as a design patent for the look/design of the electric lamp.

Trademarks:

Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry. Of course, it's necessary to research the mark comprehensively prior to filing to ensure that there is no possibility of infringing upon another party.

Summary:

In a nutshell, those are the three branches of intellectual property. The free flowing of ideas has been and will continue to be important to our world development. Of course, protecting those ideas of yours, whatever form they take, can be just as important. Would Bill Gates be the richest person in the world if he had not secured all of his intellectual property rights?

Let your ideas flow...but be sure to protect your intellectual property!

Shannon Moore is the General Manager, East Coast for TradeMark Express. Since 1992, TradeMark Express has met the needs of their clients with comprehensive research, application preparation, attorney referrals and trademark consultation. For further details, please visit us on the web at TradeMark Express or call Shannon directly at 800.340.2010.

Labels: , , ,

Thursday, March 20, 2008

Patent - How To Get One

In this article we're going to discuss how to get a general patent as there are actually different kinds of patents that can be obtained.

If you're an inventor and think you've come up with some gadget that is going to be in everybody's home in the next few years then you might want to think about securing a patent for this amazing invention otherwise you might find that it is stolen right from under your nose.

It is very common to confuse patents with copyrights and trademarks. A patent basically grants the inventor trademark rights for his invention. The words of the actual patent grant are as follows: "the inventor is given the right to exclude others from making, using, offering for sale, or selling the invention in the issuing country or importing the invention into that country." In other words, the inventor has complete control over his invention.

There are 3 kinds of patents that an inventor can obtain. The first is a utility patent, which is given to anyone who invents of discovers a new process or machine. This includes any article manufactured that is an improvement over a similar article. The second is a design patent, which is given to anyone who invents a new design for a manufactured article. The third patent is called a plant patent, which is given to anyone who invents a new kind of plant.

To get a patent for any of the above categories the inventor must file a patent application. Usually, because of the sensitive nature of patent infringement, these inventors will hire a lawyer to aid them in the process of securing their patent. These are attorneys who specialize in patent law and know all the idiosyncrasies of the business. If you're an inventor hiring a lawyer for this service expect to pay a very large fee because of the specialty of their service.

If you are looking to save some money you may want to try to get through the process of getting a patent on your own. The system itself requires that the patent examiners make themselves available to help any inventors who are not going through an attorney. If you're going to go about this process without a lawyer make sure you make notes of your invention in minute detail. This is required so as to verify that the invention is indeed new and original and not an infringement on somebody else's patent.

Make sure you read through the application questions very carefully so as to make sure that your invention qualifies as an original work otherwise you can be wasting a lot of time and money in the process. Even without using an attorney the filing fees can run as high as $2000. In some cases you may also have to build a prototype of your invention and give the patent examiner a demonstration of how it works.

In order to make sure your invention is indeed original you will have to research all current patents. You can do this either online or at the Trademark Depository Library.

Also remember that applying for a patent is a business decision. Even if the item is original you still want to make sure there is a market for it before you go through the whole process only to find out that nobody has any interest in what you've invented.

Michael Russell
Your Independent guide to Patents

Labels: , , , , ,

Saturday, March 1, 2008

Patent Pending Technology takes guess work out of selecting a new hair style

Do you feel like youre playing Russian Roulette when it comes to selecting a new hair style? The days of pouring thru magazines and hair style books in search of just the right hair style may soon be over. Gone will be hair cut style, perm and color disasters and the stress-filled anticipation of getting a new hair style.

A company based in Christchurch, New Zealand, Stellure has developed the worlds-first hair makeover software technology that can create a 3-dimensional model of your face so you can see what a hair style will look like from all angles. Users of the software can simply upload one or two photographs of themselves so that their own 3D model can be created. Various hair styles are suggested based on hair density, hair length and face shape. The software has been developed as a web application that is available 24/7 online at www.stellure.com . The software application is very user-friendly and has a free face shape trial to check out!

Today, we will have a brief question and answer session with Stellure CEO- Daniel Sim Lind, in Christchurch, New Zealand.

Welcome Daniel!

Question: What are some of the primary factors that led to the development of Stellure.com?

Answer: Initially we planned to develop a 2D hairstyle makeover product much like the ones that have been in the market for years. After working on the idea for a while it became obvious that no-one can really know whether a hairstyle will suit them with only the font view to judge by. I really wanted to develop a tool, not a toy.


A lot of people choose their hairstyle based on what looks good on someone else, but I wanted people to be able to see what would look good on them. A jagged or blurry front view just isnt good enough. So, we set about developing Stellure, and after more than a year of development and technical innovations here we are.


Question: What is the significance of the name Stellure?

Answer: Stellure is a conjunction of style and allure something that I am sure that every women wants their hairstyle to reflect.


Question: What is your background? Experience?

Answer: Our management team comes from backgrounds in product development, technology and marketing. In the past weve worked on several successful technology companies, and their products have received excellent reviews on CNN and BBC World and in PC World, the Wall Street Journal, Washington Post, Sydney Morning Herald, Melbourne Age and many others.


While we knew we had the expertise to create great technology, we wanted Stellure to become a leading fashion company, so we hired stylists who had backgrounds in film and television and teaching.


Question: Why did it take almost a year to develop the technology? What steps were involved?

Answer: The whole project was uncharted territory. We encountered hundreds of individual barriers that we had work out how to overcome. Because we wanted to make Stellure really easy to use we had to hide how complex the technology is, and that made it even tougher to develop. Although it may look effortless on screen, the technology driving Stellure is a world-first. In fact, we have patents pending on many aspects of it.


Question: What makes your makeover software different than other hair visualization software programs currently available on the Internet?

Answer: Stellure is the only makeover software that allows you to see yourself in 3D. This is really important because it means you can check out new hairstyles from every direction. Our hairstyles arent just cut out of magazines and then stuck on top of a photo of your face. Theyre high-resolution images allowing you to see the individual strands of hair. Each Stellure hairstyle is based on a series of photographs of a real hairstyle.


We can also create a 3D model of your face based on just two photographs, which allows you try on all the styles in our growing catalogue and see how they would look on you. Its quite amazing the first time you see yourself in 3D like that.


Weve also got a Face Shape Wizard that helps you to objectively determine your true face shape. Thats another world first. You can forget what your Aunt Mabel told you when you were little, or trying to guess by looking in the mirror. The Face Shape Wizard takes you through it step by step no more guess work!


Question: Were there other salon professionals that helped with the development and direction of the makeover software?

Answer: Besides the initial set of stylists we brought in, well be bringing in new talent all the time to contribute to each new collection. Having industry leading stylists on board is absolutely essential to Stellure meeting its full potential. Stellure will never be finished. Were constantly adding new features and collections, and that requires ongoing contributions by the hair industry pros.


One of the big features thats been widely requested is color tinting. Weve got a new lifelike tinting system thats just getting the finishing touches. When that comes out youll be able to see every style in a range of colors.


Question: How many hair styles and types are available at stellure.com?

Answer: Weve only just recently launched Stellure, so were really excited to be able to announce that our first general collection of 147 styles is now available. This first set includes a wide variety of styles to meet the needs of as many people as possible. Theres everything from dreadlocks and prom styles to elegant, business, and everyday styles. Well be releasing new general and specialized collections soon.


As you can imagine, each style is very time-consuming to create in 3D. At the moment weve got 6 and 12 month memberships available at very low prices. As the catalogue grows the price will have to rise. The idea is that those people who get in early can enjoy all the new styles and features that we add over the next year at no additional cost. Theyll also be able to renew their membership at that same price. We really want to reward the people who support us early on.

Question: Does the makeover software address different cultures and corresponding country-specific hair styles? I.E. Japanese, Asian, African American, White, Hispanic, Arabian, etc.

Answer: Yes. Both our 3D models and hairstyles are designed to be appropriate for different cultures and ethnicities. In the future well be adding specialized collections for different regions.



Question: What about different age brackets and gender? I.E. teens, children, men

Answer: Stellure is presently designed to cater for women from age 12 and above. Were working on the mens service, which should be available in the next 6 to 12 months.


Question: Do you plan to partner with beauty salons around the world so that the salon can offer this service to its clients?

Answer: We are currently working on the development of a special salon version of Stellure. The feedback weve had from the salon industry is that they want Stellure in their salons ASAP. Were going as fast as we can to get the salon version ready for release.



Question: In conclusion, can you offer some advice to anyone considering a new hair style

Answer: Choosing a hairstyle is a really important decision as it can seriously impact how you feel about yourself. While its fine to base your style on one that looks good on someone else, what works for them may not work for you. Our aim is to make it possible for you to find out what will work for you, before the first cut is made. Its really important that what you have in your head is the same as what your stylist is imagining. A picture is worth a thousand words, so a Stellure style print-out can make it much easier to communicate your dream style. A talented stylist who really understands what youre after is a great asset.


Thank you Daniel for speaking with us today about your exciting makeover software.


Youre most welcome. This is a topic that Ive become passionate about, and Ive really enjoyed having the chance to talk with you and your readers about it.


Perriann Rodriguez is the founder of www.hairresources.com--the place for World Class Hair Styles + Beauty Salons. She is listed in the 2004 Who's Who of Executives and Professionals and the U.S. Register of American Writers.

Labels: , , ,

Monday, January 28, 2008

Trademarks in India: Law & Procedure

Legislation

The Indian law of trademarks is enshrined in the Trade Marks Act, 1999. The Act seeks to provide for the registration of trademarks relating to goods and services in India. The rights granted under the Act, are operative in the whole of india.

What is a Trademark

A TRADEMARK is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs is used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others. A SERVICE MARK is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. Normally, a mark for goods appears on the product or on its packaging, while a service mark appears in advertising for the services.

A trademark is different from a copyright or a patent or geographical indication. A copyright protects an original artistic or literary work; a patent protects an invention whereas a geographical indication is used to identify goods having special characteristics originating from a definite territory.

Classification of Goods and Services*

Almost all jurisdictions including India employ a classification system in which goods and services have been grouped into classes for registration. Most countries follow the same classification system, namely the International Classification of Goods and Services, which consists of 34 classes of goods and 8 classes of services. (The WIPO recently revised the Nice Classification, adding three service classes (43, 44, 45) and restructuring Class 42, retaining certain services. This provision has not yet been implemented in India).

For example, printed matter, newspaper and periodicals are classified in Class 16 while services in the field of publication comes under Class 41. Time Incorporated, USA is the registered proprietor of the trademark ?TIME? in about 150 countries.

Rights conferred by registration

The registration of a trademark confers on the registered proprietor of the trademark the exclusive right to use the trademark in relation to the goods or services in respect of which the trademark is registered. While registration of a trademark is not compulsory it offers better legal protection for action for infringement.

Who Can Apply For A Trademark

Any person can apply for registration of a trademark to the Trademark Registry under whose jurisdiction the principal place of the business of the applicant in India falls. In case of a company about to be formed, anyone may apply in his name for subsequent assignment of the registration in the company's favor.

Trademark Search

Before making an application for registration it is prudent to make an inspection of the already registered trademarks to ensure that registration may not be denied in view of resemblance of the proposed mark to an existing one or prohibited one.

Filing and Prosecuting Trademark Applications

An application for trademark may be made on Form TM-1 with prescribed fee of Rs. 2500/- at one of the five office of the Trade Marks Registry located at Mumbai, Delhi, Kolkata, Chennai and Ahmedabad depending on the place where the applicant resides or has his principle place of business. The application is examined to ascertain whether it is distinctive and does not conflict with existing registered or pending trademarks and examination report issued. If it is found be acceptable then it is advertised in the Trade Marks Journal to allow others to oppose the registration. If there is no opposition or if the opposition is decided in favour of the applicant then the mark is registered and a certificate of registration is issued. If the applicant's response does not overcome all objections, the Registrar will issue a final refusal. The applicant may then appeal to the Intellectual Property Appellate Board, an administrative tribunal.

A common ground for refusal is likelihood of confusion between the applicant's mark with registered mark or pending prior mark. Marks, which are merely descriptive in relation to the applicant's goods or services, or a feature of the goods or services, may also be refused registration. Marks consisting of geographic terms or surnames may also be refused. Marks may be refused for other reasons as well.

Duration of a Trademark

The term of a trademark registration is for a period of ten years. The renewal is possible for further period of 10 years each. Unlike patents, copyrights or industrial design trademark rights can last indefinitely if the owner continues to use the mark. However, if a registered trademark is not renewed, it is liable to be removed from the register.

Use of the "TM," "SM" and "(R)" Symbols

Anyone who claims rights in a mark can use the TM (trademark) or SM (service mark) designation with the mark to alert the public of the claim. It is not necessary to have a registration, or even a pending application, to use these designations. The claim may or may not be valid. The registration symbol, (R), may only be used when the mark is registered.

Remedies For Infringement And Passing-Off

Two types of remedies are available to the owner of a trademark for unauthorized use of his or her mark or its imitation by a third party. These remedies are: - ?an action for infringement' in case of a registered trademark and ?an action for passing off*' in the case of an unregistered trademark.

The basic difference between an infringement action and an action for passing off is that the former is a statutory remedy and the latter is a common law remedy. Accordingly, in order to establish infringement with regard to a registered trademark, it is necessary only to establish that the infringing mark is identical or deceptively similar to the registered mark and no further proof is required. In the case of a passing off action, proving that the marks are identical or deceptively similar alone is not sufficient. The use of the mark should be likely to deceive or cause confusion. Further, in a passing off action it is necessary to prove that the use of the trademark by the defendant is likely to cause injury or damage to the plaintiff?s goodwill, whereas in an infringement suit, the use of the mark by the defendant need not cause any injury to the plaintiff.

However, the registration cannot upstage a prior consistent user of trademark in India, for the rule followed is ?priority in adoption prevails over priority in registration`. In many other jurisdictions like Saudi Arabia, Nepal etc. where the first party to register a trademark is considered the party to own the mark, regardless of prior use of the mark.

*Passing off originated with the tort of deceit. The doctrine is based on the principle that one trader is not to sell his goods under the pretence that they are the goods of another trader. Historically, marketplace has been concerned with guaranteeing consumers the quality of goods that they had come to rely upon in the course of trade. To further that guarantee, the common law developed the tort of passing off, which helped to assure that a person was representing his goods as being his and not the goods of someone else.

Safeguards to be taken by the proprietor of a registered trade mark to protect his rights: -

The proprietor should use and renew the trademark regularly and in time. If the trademark is misused by others he should file a suit for infringement and passing off and also take criminal action.

The proprietor should keep a watch in respect of trademarks published in the Trade Marks Journal and institute opposition proceedings if identical or deceptively similar trademarks are advertised. He should initiate rectification proceedings if an identical or deceptively similar trademark is registered.

Use Of Trademarks In Foreign Countries

Trademark rights are granted on a country-by-country basis. An Indian registration provides protection only in India and its territories. If the owner of a mark wishes to protect a mark in other countries, the owner must seek protection in each country separately under the relevant laws.

International trademark protection

There is no system as yet wherein a single trademark application is sufficient to protect the trademark right internationally. However, Paris convention* provides certain privileges to member countries in trademark registration. A party that files their first trademark application in a member state of the Convention, such as India, can within six months of that filing date file applications in other member countries claiming the priority of the first application. If such a trademark is accepted for registration it will be deemed to have registered from the same date on which the application is made in the home country.

It is also possible to utilize multinational filing systems in certain regions in order to obtain trademark protection. For example, Belgium, the Netherlands and Luxembourg have a single trademark registry, commonly referred to as the Benelux Trademark Register. The European Union consisting of 15 countries has adopted its own trademark system, known as the Community Trademark. The African Organization for Intellectual Property (OAPI), a group of African nations, have replaced their national trademark offices with a common trademark office which offers a single trademark registration valid in all of the member states.

Almost all countries have trademark offices in which applications may be filed. Therefore, when contemplating trademark protection in various countries, it is most helpful to start with a list of countries where registered trademark protection is available. Deciding where to register a trademark involves various considerations. Countries where a trademark is currently in use, but prior use of trademark is not recognized, should be the first to be considered for seeking registered protection. If commencing use shortly or expanding use to other countries within a few years, then such countries should also be included. The last group of countries should be those have a history of unauthorized registration of other's trademarks.

* Paris Convention is the most basic and important multilateral convention relating to intellectual property, including trademarks, of which India is a member. It defined the meaning and scope of industrial property rights protection and established basic principles and rules.

P.M. George Kutty Attorney at Law of http://www.pmgip.com

Labels: , , , , ,

Tuesday, December 18, 2007

Yahoo to Prohibit Competitive Keyword Bids Containing Trademarks

Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.

Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-competitive ads, such as those made by re-sellers, or in informative (and still non-competitive) ads.

The previous policy allowed references to competitors' trademarks and comparisons as long as they were "objective and informative" - the formulation makes me cringe, as it is clearly troublesome trying to evaluate one's objectivity when speaking of business competitors. As for the "informative" side of it... the probability for someone to actually PAY for an ad to be informative of someone else's product/service, that's as believable just like the existence of Santa Claus.

It is really good to see Yahoo making a big step forward in regulating abuse and misuse of trademarks, even though that probably translates in some revenue loss for them, by having certain advertisers migrate to a "friendlier" place such as Google. According to Google's policies, "[...] advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints."

The question is why would Yahoo change its policies and apparently offer Google an even bigger bite from the SEM cake? It is way too early to say now, and their official explanation is not entirely believable: Yahoo states to have had the users' best interest in mind, by providing them with a better experience when searching terms that contain trademarks. Though this would make a laudable initiative with a good PR potential, experts know the search market is driven by large publishers and advertisers and not by the little surfing guys. Numerous speculations can be made: threats of large legal actions from trademark owners, pressure from certain groups of interests are among the most vehiculated ones. However, a more plausible one is that Yahoo makes preparations for a much larger scale movement destined to influence the market in a manner we cannot anticipate just yet.

Until further industry news, there's one thing to rejoice: from now on, no "better than Botox" ads on Yahoo and their partner sites!

* - the products and services covered by the new policy are: Sponsored Search, Local Advertising, Search Submit, Product Submit, Travel Submit and Directory Submit.

Otilia is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She has recently launched MarketingWHO.com, a professional Marketing Directory and blogs at The Marketing Journal.

Labels: , , ,